-Source-The Business Insider-
100 Gen Zs shared with Business Insider what they think makes them different from millennials, and a few trends were clear.
Gen Zs believe themselves to be social justice-minded and more dependent on technology than millennials.
Marketers have noticed that this generational cohort isn't as brand-conscious as their peers, and they're much more frugal..
My first memory ever is using dial-up internet (I think I was interested in the weird sounds), my parents are Baby Boomers, and I lived at least half of my life without the conveniences of mobile internet
In other words, I'm a millennial.
Millennials have been framed as selfish, "psychologically scarred," in constant need of validation, and killing several industries, from casual dining to (perhaps worst of all) bar soap.
But now it's time for a new generation to take the spotlight — and the heat: Generation Z, or all Americans born after 1997, are the newest generation.
As I've reported on this emerging generation and talked to Gen Zs nationwide, I've been struck by the differences this cohort has in comparison to myself and my fellow millennials.
And marketers and teens alike have been happy to highlight the differences. Here's what they say sets these two generations apart:
Gen Zs don't know a world before mobile technology, while Millennials spent much of their childhoods without social media or smartphones Read more
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