Hasbro CEO: Moving Out Of China Has ‘Gone Very Well For Us’

(CNBC)

Hasbro shifting its business out of China has been positive for the company, according to its CEO. “It’s gone very well for us,” Brian Goldner told CNBC on Tuesday.

The toy company has been focused on diversifying its manufacturing operations since 2012 due to “enterprise risk reasons,” he said.

“We’re seeing great opportunities in Vietnam, India and other territories like Mexico. We’re doing even more in the U.S. We brought Play-Doh back to the U.S. last year,” Goldner said on “Squawk on the Street. ”

As the U.S.-China trade dispute has intensified over the past month, President Donald Trump last week urged U.S. companies to leave China. He said in a tweet, “Our great American companies are hereby ordered to immediately start looking for an alternative to China, including bringing your companies HOME and making your products in the USA.”

According to Hasbro, this isn’t hard to follow. Read more