-Source-Forbes-
The evidence suggests that the emerging Generation Z (if such labels mean anything anymore) is increasingly turning its collective back on social networks, or at least on social networks as we know them. I was recently told by the head of intern selection for the communication department of a company that it was hard to find candidates with an active social network account, a pretty basic requirement for somebody looking to work in communication. Here we see the social pendulum at work: the first generation brought up when the social networks were at full swing is now abandoning them.
What are the implications for communication when a good part of a generation wants nothing to do with a medium that has become a central part of marketing, information and advertising campaigns, and what’s more isn’t interested in television, radio or newspapers either? Part of the reason for this is that unconsciously, we in the older generation renounced our responsibility for teaching our children about technology, stupidly believing that there had been some kind of change in their genetic structure that allowed them to understand it intuitively, seeing them as digital natives when really they were digital orphans, victims to harassment, bullying or fake news.
A generation has come to see the social networks as phony, a showcase where everybody looks their best, showing off about where they’ve been and what they’ve done, where trickery and lies are the order of the day and where the only thing that matters is accumulating followers. In short, an environment built on series of basic errors that are leading young people to abandon some social networks, not to the benefit of others so much, as some would have us believe, as in search of substitutes, which are also failing disastrously. Read more