(FiveThirtyEight) - Early horse-race polls of the presidential primary are sometimes accurate, sometimes not. So at this point in the election calendar, looking at how voters feel about each candidate can be more helpful. Measures like favorable and unfavorable ratings can reveal which candidates are polling poorly because they’re not popular and which are simply not well-known. This is important because most eventual nominees are one of two things early in the campaign: (1) household names who are already well-liked by members of their party or (2) relative unknowns. Read More
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